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The Product Manager is a direct-hire opportunity, offering a hybrid schedule.
The Product Manager (go-to-market) is a role responsible for developing and executing successful strategies to bring new products or services to market. This role requires a deep understanding of the target market, customer needs, and competitive landscape. The Product Manager collaborates with cross-functional teams, including product management, marketing, sales, and customer support, to ensure a coordinated and effective launch and ongoing promotion of products or services. The GTM/Product Marketing Manager plays a critical role in driving business growth, customer acquisition, and revenue generation.
Key Responsibilities:
- Go-to-Market Strategy Development:
- Develop comprehensive go-to-market strategies for new product launches or service offerings.
- Analyze market trends, customer insights, and competitive intelligence to identify target market segments and positioning.
- Cross-Functional Collaboration:
- Collaborate closely with product development, marketing, sales, and customer support teams to align on go-to-market plans and strategies.
- Ensure seamless coordination and communication across teams to execute the go-to-market strategy effectively.
- Product Launch Planning:
- Plan and coordinate product launch activities, including messaging, content creation, sales training, and promotional campaigns across channels (trade and direct to consumer).
- Set clear launch objectives and performance metrics to measure the success of the launch.
- Marketing and Communication:
- Work with the marketing team / agencies to develop compelling marketing materials and campaigns that effectively communicate the value proposition of the product or service.
- Oversee the development of sales enablement materials, such as sales presentations, collateral, and FAQs.
- Sales Enablement:
- Collaborate with sales & digital teams to provide the necessary training and resources to effectively sell the product or service.
- Develop sales tools and resources that help sales & digital teams articulate the product's value to customers.
- Pricing and Packaging Strategy:
- Work with commercial teams to develop competitive and profitable pricing strategies for the product or service.
- Design product packaging and bundling strategies to maximize customer adoption and retention.
- Customer Feedback and Iteration:
- Gather customer feedback and market insights post-launch to identify areas for improvement and optimization.
- Use customer feedback to inform iterative improvements to the go-to-market strategy.
- Performance Measurement and Analysis:
- Establish key performance indicators (KPIs) to track the success of the go-to-market strategy.
- Regularly analyse and report on performance metrics to evaluate the effectiveness of the go-to-market approach.
Qualifications and Skills:
- Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus.
- Proven experience in go-to-market strategy, product marketing, or related roles.
- Strong strategic thinking and problem-solving abilities to develop effective go-to-market plans.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
- Demonstrated leadership and project management skills to drive successful product launches.
- Analytical mindset with the ability to use data to make data-driven decisions.
- Familiarity with product development processes and product lifecycle management.
- Ability to thrive in a fast-paced and dynamic environment.
- Knowledge of marketing and sales best practices.
- Passion for innovation and contributing to the success of new product launches.
Job Title:Product Manager
Opportunity: Direct Hire
Location: Nashville, TN Hybrid Schedule
Salary:$104k-$143k
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco's HR Notice at Collection for California Applicants and Employees .
- Virginia residents may access our state specific policies .
- Residents of all other states may access our policies .
- Canadian residents may access our policies in English and in French .
- Residents of countries governed by GDPR may access our policies .
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual's skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.